10cp

Business Marketing

Prerequisites BUSO102 Business Administration

Teaching Organisation This unit is taught in the Distance Education mode and is presented in two parts. Part one consists of 12 topics presented over 12 weeks. There will be a new module (topic) every week. Each module consists of required reading, outcomes, key terms, summary or required reading and an assessment item. Part two consists of residential school sessions.

In today's complex business world it is important for business practitioners to analyse their markets and respond in ways that are practical and effective. This unit aims to provide students with a clear understanding of marketing concepts as practiced in Australia's business environment. It focuses on the development of practical marketing skills and strategies. A feature of this unit is the inclusion of 'real-world' case studies examining the marketing initiatives of Aboriginal and Torres Strait Islander enterprises.

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