| 10cp Strategic Marketing
Teaching Organisation 3 hours per week for 12 weeks or equivalent. Strategic marketing is concerned with the long-term viability of a business and even the organisation as a whole. The unit will provide broad understanding of the processes involved in strategic marketing planning, design of competitive marketing strategies, achieving competitive advantage, implementation and control of strategic marketing plans. Through an integration of marketing theories, concepts, and models studied in previous marketing units the students will develop more advanced level analytical, planning and implementation skills in the find of marketing management. Back to Bachelor of Arts - Bachelor of Business |