| 10cp Product Management Prerequisites MKTG100 Principles of Marketing MKTG200 Marketing Research, MKTG201 Consumer Behaviour. Teaching Organisation 3 hours per week for 12 weeks or equivalent. This unit will provide students with a detailed description and accompanying analysis of the major marketing tasks undertaken by marketing managers in the area of product management. Concepts and issues that will be covered include new product development processes, product life cycle, brand building and equity, products positioning, and products in cyberspace. Students in the first instance will be provided with a theoretical understanding of the key concepts and issues, followed by a practical description of the tasks performed by product managers. Illustrations of the latter would be provided through applied examples and case studies. |