| 10cp Business to Business Marketing Prerequisites MKTG100 Principles of Marketing. Teaching Organisation 3 hours per week for 12 weeks or equivalent. This unit is designed to give students exposure to and understanding of the processes and marketing issues involved in business to business marketing. The unit will provide broad understanding of the Business Marketing environment, making and moving business goods and services, promoting and selling business goods and services, contemporary issues in business marketing and ethical considerations in business marketing. Back to Bachelor of Arts - Bachelor of Business |