| 10cp Services Marketing Prerequisites MKTG100 Principles of Marketing and MKTG201 Consumer Behaviour. Teaching Organisation 3 hours per week for 12 weeks or equivalent. Services Marketing highlights strategic and tactical marketing practice in a services context. The unit provides an insight into marketing practice in the services sector: how it differs from the marketing of tangible goods, and the strategies employed by successful services businesses. Back to Bachelor of Arts(Business Studies) Back to Bachelor of Arts - Bachelor of Business Back to Bachelor of Business (Pass And Honours) |