| 10cp Retail Marketing Prerequisites MKTG100 Principles of Marketing. Teaching Organisation 3 hours per week for 12 weeks or equivalent. The unit introduces students to conceptual models of retailing. Marketing issues relating to strategy, planning, competitive environments, store development, operations, channels, merchandising, marketing communications, location and analysis, etc are addressed. Emerging trends such as demographic changes, technology, globalisation, labour shifts are discussed in view of their potential to significantly impact on the retail industry in the future. Back to Bachelor of Arts(Business Studies) Back to Bachelor of Arts - Bachelor of Business |