| 10cp International Marketing Prerequisites MKTG100 Principles of Marketing and ECON104 Business Economics. Teaching Organisation 3 hours per week for 12 weeks or equivalent. This unit is intended to give students an exposure to and an appreciation of international marketing as a discipline within the wider discipline of marketing. It takes a managerial focus in highlighting key themes and issues in international marketing and aims to equip students with some of the fundamentals of international marketing decision making. The emphasis is on decision-making processes, strategy and performance of the individual firm operating (or seeking to operate) in the international environment. Back to Bachelor of Arts(Business Studies) Back to Bachelor of Arts - Bachelor of Business |