| 10cp Principles of Marketing Prerequisites Nil Teaching Organisation 3 hours per week for 12 weeks or equivalent. The unit aims to introduce students to the ideas, concepts, theories and principles of marketing in today's world. By utilizing theoretical and practical teaching approaches the subject focuses on developing a broad understanding of the marketing environment and the activities of a marketing manager operating within the individual firm. Back to Bachelor of Arts(Business Studies) Back to Bachelor of Arts - Bachelor of Business Back to Bachelor of Business (Pass And Honours) Back to Bachelor of Business - Bachelor of Information Systems Back to Bachelor of Social Science (Pass and Honours) Back to Bachelor of Visual Arts and Design |