BA-BBus

320 credit points (Pass)

80 extra credit points (Honours)

INDEX

Duration                               4 years full-time or equivalent part-time (Pass)

                                             5 years full-time or equivalent part-time (Honours)

Available at                         Brisbane Campus QLD (McAuley at Banyo)
                                            Melbourne Campus VIC (St Patrick's)
                                            North Sydney Campus NSW (MacKillop)
                                            Strathfield Campus NSW (Mount Saint Mary)
                                            

This course aims to provide both liberal education and skills development focused on managerial decision–making, business and personal leadership, the ethics of values–based management and relevant work experience. It is designed for students who wish to combine the benefits of a liberal education stressing life–long skills in research, logical thought, ethical decision–making and clear expression with specific skills focusing on Human Resource Management or Marketing or, in Brisbane only, International Business.

Note: In New South Wales the course is offered over two campuses.

Graduate career options in business-related fields such as, human resources management, employment relations, policy administration, marketing research and management, advertising, retailing and wholesaling will be broadened by generic communication and problem-solving skills developed in the Bachelor of Arts component of the combined degree course

Pass Course

Mode of Offering

The course is offered on-campus, normally full-time. Part-time may be negotiated.

Admission

Apply to relevant state Tertiary Admissions Centre.

New South Wales Assumed Knowledge:
Mathematics.

Queensland Prerequisites:
English (SA, 4 semesters), Mathematics A,B or C - any combination (SA, 4 semesters).

Victoria Prerequisites:
Units 3 and 4 a study score of at least 25 in English (any) and Mathematics (any).

Course Structure

Definition of Terms

A Major in the Bachelor of Arts course is an approved sequence of units in one discipline or approved interdisciplinary area totalling at least 8 units (80 credit points), normally including at least 1 unit at Introductory level and at least 6 units at Advanced level.

A Minor in the Bachelor of Arts course is an approved sequence of units in one discipline or approved interdisciplinary area totalling at least 4 units (40 credit points), normally including at least 1 unit at Introductory level and at least 2 units at Advanced level.

A Major in the Bachelor of Business course consists of 8 prescribed units, which build on a common core of knowledge for all business majors.

Requirements for Completion of Award

Completion of 320 credit points (all units having a value of 10 credit points each), as prescribed below:

       one major in either Marketing or Human Resource Management;

     plus one major (8 units) and a minor (4 units) OR one major (8 units) and four electives from approved Bachelor of Arts units;

         plus 12 core Business units and one elective unit from approved Bachelor of Business units.

In addition, students must complete 3units of approved Professional Experience (nil credit point weighting). Compulsory work experience takes the form of 3units of Professional Experience. Participation will usually take place during University recesses, and students must submit a report on their professional experience. Students are required to submit their proposed professional experience positions for approval.

Units Offered

Units comprising the Business core units and the major sequences in Human Resource Management and Marketing are listed under the Bachelor of Business entry in this handbook.

Approved BA majors, minors and electives are listed under the Bachelor of Arts entry in this handbook.

Note: Owing to timetabling considerations, not all combinations of BA majors, minors and electives can be guaranteed in a given semester.

Sample Enrolment Pattern

Many different patterns of enrolment are possible according to campus of enrolment, student subject choices and attendance mode. The following tables illustrate possible patterns.

New South Wales

In New South Wales, all units in Years 1 and 2 (including some Business units) will be taught at Strathfield Campus (Mount St Mary) and all subject units in Years 3 and 4 will be taught at North Sydney Campus (MacKillop). All Arts units will normally be completed by the end of Year 2.

Bachelor of Arts - Bachelor of Business (Sydney 1)

Human Resource Management Major 2,3

1. All units are studied at Strathfield Campus (Mount Saint Mary in Years 1 and 2 and at North Sydney Campus (MacKillop) in years 3 and 4.

2. BA majors, minors and electives are chosen from regular BA units. However some subjects may be unavailable in certain semesters because of timetable restrictions.

3. The Banner codes of prerequisite units are shown in parenthesis.

4. Students who take ECON102, Microeconomics 1 and ECON103, Macroeconomics 1 are precluded from taking ECON104, Busines Econonomics and are required to take an approved alternative Business unit.

Bachelor of Arts - Bachelor of Business (Sydney 1)
Marketing Major 2,3

1. All units are studied at Strathfield Campus (Mount St Mary) in Years 1 and 2 and at North Sydney Campus (MacKillop) in Years 3 and 4.
2. BA majors, minors and electives are chosen from regular BA units. However some subjects may be unavailable in certain semesters because of timetable restrictions.
3. The Banner codes of prerequisites units are shown in parentheses.
4. Students who take ECON102 Microeconomics 1 and ECON103 Macroeconomics 1 are precluded from taking ECON104 Business Economics and are required to take an approved alternative Business unit.
5. Marketing options are offered at the discretion of the School of Business and Informatics:

MKTG301 International Marketing (ECON104, MKTG101)
MKTG302 Retail Marketing (MKTG100)
MKTG303 Marketing Theory (MKTG200, MKTG201)
MKTG304 Marketing Models (MKTG200, MKTG201)
MKTG305 Services Marketing (MKTG100, MKTG201)
MKTG306 Channels Management (MKTG201)
MKTG308 Business to Business Marketing (MKTG100)
MKTG309 Product Management (MKTG100, MKTG 200, MKTG 201)
MKTG310 Consumer Power and Culture (MKTG100, MKTG201)
MKTG311 Internet Marketing (MKTG100)
MKTG312 Corporate Brand Management (MKTG100)

Bachelor of Arts - Bachelor of Business (Brisbane or Melbourne)
The following tables illustrate two sample patterns for study in Brisbane and Melbourne

Figure 1 Highly Integrated Program 1,2

1. BA majors, minors and electives are chosen from regular BA units. However some subjects may be unavailable in certain semesters because of timetable restrictions.
2. The Banner codes of prerequisite units are shown in parentheses.
3. Students who take ECON102 Microeconomics 1 and ECON103 Macroeconomics 1 are precluded from taking ECON104 Business Economics and are required to take an approved alternative Business unit.

Bachelor of Arts - Bachelor of Business (Brisbane or Melbourne) 1,2

Figure 2: Highly Segregated Program

1. BA majors, minors and electives are chosen from regular BA units. However some subjects may be unavailable in certain semesters because of timetable restrictions.
2. The Banner codes of prerequisite units are shown in parentheses.
3. Students who take ECON102 Microeconomics 1 and ECON103 Macroeconomics 1 are precluded from taking ECON104 Business Economics and are required to take an approved alternative Business unit.

Honours Program

Having completed the combined BA-BBus course, students may apply for admission to either the BA(Hons) or BBus(Hons) program, each of which requires an additional one year of full-time study or equivalent.

For further details regarding these programs refer to the Bachelor of Arts (Honours) or Bachelor of Business (Honours) entries in this handbook.