10cp

Marketing Communication

Prerequisites MKTG600 Marketing Management.

Teaching Organisation 3 hours per week for 12 weeks or equivalent.

This unit explores the promotion aspect of the marketing mix and the process of communicating marketing messages internally and externally to enable organizations to interact with decision makers and users of products and services. The range of marketing communications tools, media and communication techniques will be introduced. The unit will focus on an Integrated Marketing Communications (IMC) approach and promotion in overall marketing strategy.

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