10cp

International Marketing

Prerequisites MKTG600 Marketing Management.

Teaching Organisation 3 hours per week for 12 weeks or equivalent.

International Marketing is defined and explored as it relates primarily to Australia and its relationship with its principal trading partners with specific emphasis on the nations of the Asia-Pacific region. Manufactured products as well as services are considered and the objectives and strategies of both private and public sector organisations are investigated. The nexus between the international cultural environment, international marketing management theory and practice is explored.

Back to Master of Business Administration

Back to Master of Management