|
10cp Strategic Marketing
Strategic
marketing is concerned with the long-term viability of a business and
even the organisation as a whole. The unit will provide broad understanding
of the processes involved in strategic marketing planning, design of competitive
marketing strategies, achieving competitive advantage, implementation
and control of strategic marketing plans. Through an integration of marketing
theories, concepts, and models studied in previous marketing units the
students will develop more advanced level analytical, planning and implementation
skills in the find of marketing management. Back to Bachelor Of Arts - Bachelor Of Business |