10cp

Marketing Communication

Prerequisites MKTG201 Consumer Behaviour.
Teaching Organisation 3 hours per week for 12 weeks or equivalent.

The unit is designed to introduce students to the field of marketing communications - the process of communicating marketing messages to promote companies, products, services, issues. Students will develop understanding of the whole range of marketing communications tools, media and communication techniques. The importance of an Integrated Marketing Communications (IMC) approach in achieving message consistency and maximum impact will be stressed.

Back to Bachelor of Arts(Business Studies)

Back to Bachelor Of Arts - Bachelor Of Business

Back to Bachelor of Business (Pass and Honours)

Back to Bachelor of Hotel Management

Back to Bachelor of Social Science (Pass and Honours)